What’s one the ugliest thing in any homeowner’s yard? No, it’s not crabgrass; it’s a “For Sale” sign. If you are trying to sell your home, as long as that sign stays in your yard, your life is in limbo. The goal of every seller is to replace that sign with one that says “SOLD.”
Unfortunately, too many sellers think that simply hiring a good Realtor will do the trick. Just pay him/her their commission and the house will get sold lickety-split while you go about your daily routines. That’s like a business owner who thinks hiring a marketing company will get their product sold. It doesn’t work that way.
As the homeowner you play a critical role in determining how fast your home gets sold. The real estate agent you’ve hired can only work with what you give him/her. That means you’ve got to be an active participant in your home’s marketing efforts if you want it to sell quickly.
Here are four easy things you can do as a seller to attract more buyers and get that sign changed in your front yard:
1. Hold your agent accountable
The typical commission rate for a home sale is around six percent. That means that on a sale of a $200,000 home, $12,000 is going to go to the real estate agents. That’s a significant chunk of change! If your home was a business asset, would you dole out that kind of money for someone to market it without keeping tabs on what they were doing?
Before you sign with a real estate agent, find out what their marketing plans are for your home. Take a look at some of their other listings. Do the photos look professional? Look at their own website. Do they have one? Does it reflect an agent who gets things done in a professional manner?
Just because your wife’s cousin’s friend is a real estate agent isn’t a reason to hire him. Selling your home will be one of the most significant business transactions you’ll ever make. Hire someone who knows what they’re doing and do your part by holding them accountable for getting the job done.
2. Do some marketing of your own
If you’ve hired a good agent, he/she will have a pretty good network set up to market your home. That doesn’t mean you can’t use your own network, though. Are you on Facebook, Twitter, or Instagram? Let your contacts there know your home is on the market and encourage them to spread the word.
You can take some pictures of your own to complement what your realtor is doing and share these on social media. Better yet, if you’ve got a phone with video capabilities, set up a self-guided tour of your home and neighborhood. Take potential buyers on a personalized trip that highlights all the great features of your home. And don’t hesitate to get outside your house either. Take a walk through the neighborhood and show off the trees, the walking paths, community pool, or other amenities your neighborhood has to offer.
Don’t forget your potential buyer might even be someone who doesn’t even live in your town. Post another video that highlights some of the community hot-spots within easy driving distance. Are there nice parks for kids to play in? Bike paths or other outdoor recreation facilities? Is there a town square or another community gathering place? These are all things that attract buyers that won’t show up on Zillow or other marketing outlets your realtor is using to market your house.
3. Consider leaving behind some “incentive” items
Of course your potential buyer is ultimately interested in the quality of your house. But what if there are some other items of value to consider? Is the structure, quality and location of your home enough by themselves to take your home off the market quickly?
You’re moving to a new location. Are there some things that you could leave behind that might tip the scales in the favor of your home? Appliances are always a good place to start. If you’ve got a high quality refrigerator, washer/dryer, etc. that you’re willing to include in the sale of the home, that can be very attractive to buyers, particularly first-time home buyers who won’t be bringing their own appliances.
Other items you might consider leaving behind to add value: TVs (especially if they’re mounted), surround sound systems, landscaping fixtures, or anything else buyers might notice when touring your home.
The transaction might cost you a little but you can quickly recoup that value by helping make your home sell faster. And when you get to your new house, you’ll have something brand new to take the place of what you left behind.
4. Listen to your agent
In the first point we asked you to hold your agent’s feet to the fire. By the same token, realize you’ve hired a professional who’s done these kinds of transactions many times before. If you’ve done your homework and hired a good agent, he/she knows what they’re doing.
Listen to your agent when he/she makes a suggestion. That could be about price, staging ideas, or open house times and dates. Whatever the case, pay attention. And unless you have a really good reason for arguing against the suggestion, listen!
If you’re looking for an agent with decades of experience and a proven track record of selling properties in Central Indiana, then right here with the Indianapolis Home Team is the place to start. Our know exactly what it takes to get that “SOLD” sign in your front yard quickly. In addition, they’re dedicated to making the home selling experience a rewarding one for you and your family.
If you’re considering selling your home, we would like to offer you this FREE Ultimate Seller’s Guide to help you do it right. After you download, take it one step further and reach out to talk with or grab coffee with a member of the team or our team. You can contact us here! We’d love to learn about your home selling goals and wishes and share how we can help accomplish those together.